What is double-dipping? 🧐
‘Double-dipping’ refers to when a customer earns multiple rewards from different loyalty schemes from a single purchase. This can happen when both the customer and the merchant are enrolled in multiple loyalty programs.
For example, if a coffee shop is participating in "Loyalty Program A" and "Loyalty Program B", a customer could potentially earn rewards from both loyalty programs with a single purchase of coffee.
How double-dipping is handled at Fidel? 👈
While it's important to be aware that this can happen in certain circumstances, it's actually very rare in reality. We've dug into the data and less than 0.1% of all transactions we see are 'double-dipped', so it doesn’t currently present a major issue for our partners.
However, if you are concerned about double-dipping, we advise merchants and loyalty programs to work together to decide the right rules and procedures.
Fidel provides data that is useful in order to help enforce these rules and prevent double dipping, but it is up to our customers and partners to decide what's right for them.
If you have more questions feel free to reach out to us by submitting a request in our Help Center. We’re always more than happy to review your processes and procedures and answer any questions.